Avertising Week 2011 "Culture- The New Creative Brief"

Looks like an interesting Panel in NY this morning.  I wonder where these guys were last year as AHAA and the industry came out with knives flashing toward those of us that were talking about it?

All smart folks on the panel. Should be a great chat. If someone attends, please comment with some highlights!

Here's what the panel description says:

As the paradigm shifts from "Multicultural Marketing" to "Marketing to a Multicultural Nation" smart marketers (and their agencies) are realizing that many brands can present a more cohesive brand message by using a single creative strategy across different audience segments

Gustavo de Mello, SVP/Group Planning Director, DDB Chicago
Luis Miguel Messianu, President/Chief Creative Officer, Alma
Joan Dufresne, Senior Partner/Group Planning Director, Ogilvy & Mather
Kim Bealle, Senior Director/Consumer Communications Group, Kraft Foods Beverages
Antoinette Zel, CEO, La Comunidad
Moderator: Rick Boyko, Director, VCU Brandcenter