Comments on crossculturalism: Hispanics: the fastest growing Video Gaming segmen...

If it from Univision the source is most likely Sim...

2010-09-28T18:02:17.650-07:00

If it from Univision the source is most likely Simmons 2010

Hi Christopher. Actually, they're from the Uni...

2010-08-18T08:25:00.594-07:00

Hi Christopher. Actually, they're from the Univision study the article I link to references. I haven't seen the study, nor do I know if it's available to the public. Click on the blue highlighted copy at the beginning of the article. Cheers!

Hey Ken, what was your source for the gaming stats...

2010-08-18T07:05:10.736-07:00

Hey Ken, what was your source for the gaming stats? Twice as likely to buy video games and play more hours...etc?

Ha! Good eye. For the most part, you're probab...

2010-07-06T07:25:56.454-07:00

Ha! Good eye. For the most part, you're probably dead-on.

Although I have to say that in past Span Dom beer focus groups I've conducted lots of folks were saying "Xbox" when asked what they did at night after working construction. An interesting sub-segment.

The vast majority of Hispanic gamers, though, are of course young, English Dominant. Given that...you're right: Univision would not be reaching the lion's share of the target.

Thanks for the catch!

Really? I agree with the headline but does it make...

2010-07-05T18:33:46.844-07:00

Really? I agree with the headline but does it make sense to go after Hispanic gamers with Spanish content on Univision? Aren't these young Hispanic consumers goingt to Gamespot and it's general market competitors?

Me suena a gato por liebre!