tag:blogger.com,1999:blog-3109677120175403309.post303049404965307943..comments2010-07-15T08:46:07.016-07:00Comments on crossculturalism: Multicultural audiences are invading the airwaves!...Ken Muenchhttp://www.blogger.com/profile/02760438969046771670noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3109677120175403309.post-81171372371824504422010-07-15T08:46:07.007-07:002010-07-15T08:46:07.007-07:00I hear you Gene! It's a prickly issue, isn'...I hear you Gene! It's a prickly issue, isn't it?<br /><br />On one side you have a protectionist attitude with some MC folks forcing siloed communications. And quite frankly inhibiting real innovation in the industry.<br /><br />And on the other side you have some GM folks saying "We're all the same so you don't have to do MC efforts." This not only inhibits the industry, but retards it. <br /><br />Tricky waters to navigate.Ken Muenchhttp://www.blogger.com/profile/02760438969046771670noreply@blogger.comtag:blogger.com,1999:blog-3109677120175403309.post-72044049736010802892010-07-15T07:57:02.199-07:002010-07-15T07:57:02.199-07:00Ken,
THIS is what I was refering to when people g...Ken,<br /><br />THIS is what I was refering to when people go out an push the English dominant numbers without a balanced cultural and linguistic strategy. English-dominat-to-reach-Hispanic executives do not understand the potential for this type of strategy to emerge.<br /><br />That is why I say CUIDADO!<br /><br />Gene Bryan<br />CEO<br />HispaicAd.comGene Bryanhttp://hispanicad.comnoreply@blogger.com