Comments on crossculturalism: Univision strikes a nerve with "New American Reali...

Much like a physical nerve, a video like this is s...

2012-02-19T19:26:50.389-08:00

Much like a physical nerve, a video like this is stimulus that is either welcomed or rejected by a body. I think respect is the anesthesia that would block all the pain from the pinched nerve that is xenophobia.

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chiropractor Doncaster pinched nerve

Hi Ken, I am a fellow Chicagoan working the Hispan...

2011-07-27T21:04:42.537-07:00

Hi Ken, I am a fellow Chicagoan working the Hispanic media industry. Would love to meet you one day. Let me give you my perspective. When I saw this clip I got the impression that Univision is desperately trying to have it both ways.

They want to maintain their "Spanish is all" positioning and create a perception that Univision is popular with NGL's as well. That is simply untrue.

The Golden Age of Spanish TV is coming to a long, slow new reality and Univision is just trying to create a new image for itself, one that goes against everything they have stood for.

In short, makes them sound like snake-oil salesman.

Raul Chavarria

You're on Craig. And thanks! I'll keep fol...

2011-07-08T04:29:47.954-07:00

You're on Craig. And thanks! I'll keep following you, you keep inspiring us all.

2011-07-08T04:28:46.393-07:00

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Congrats on the new gig! Let's change the worl...

2011-07-07T21:43:17.640-07:00

Congrats on the new gig! Let's change the world!!!

Completely agree Jaime. I think that's the key...

2011-05-03T06:45:45.376-07:00

Completely agree Jaime. I think that's the key point.

The implications to marketers go way beyond simply Advertising in Spanish. Clearly, if the definition of American is changing, then I'm guessing the definition of "General Market" changes right along with it.

Advertising in Spanish is key...but frankly, unless you change your general market too, you're probably missing the whole point.

Thanks for the great catch.

Sure, more Hispanics. We have to advertise in Span...

2011-05-03T06:42:56.664-07:00

Sure, more Hispanics. We have to advertise in Spanish. Got it, but doesn't it seem like the change is bigger than that? Or rather, that the implications from the change go beyond simply advertising in Spanish?