Comments on crossculturalism: Jarritos goes to GSD&M?

If NO Hispanic ad agencies had been called to the ...

2011-08-22T08:25:12.445-07:00

If NO Hispanic ad agencies had been called to the pitch... I could see your point. If GSD&M battled it out AND won... your point is absolutely wrong and it was a deserved win.

If, I assume, Hispanic agencies WERE called, perhaps they just were not able to step up to the plate? Or could not prove the value that they brought to the brand? Or their understanding of the real Hispanic market (vs. some idealized version)?

The knife cuts both ways. I think Hispanic agencies should go after general market accounts and win. By the same token, general market accounts should also go after Hispanic accounts.

That's what capitalism is all about

Hey Craig! You're right on all points, althoug...

2011-07-08T04:27:45.459-07:00

Hey Craig! You're right on all points, although for some reason I felt this one was ripe for a cool, young Hispanic shop to target white buyers. Let's see what GSDM brings to the table. They're a good shop. See if they can channel their latino side.

It seems Jarritos isn't interested in their ex...

2011-07-07T21:52:59.314-07:00

It seems Jarritos isn't interested in their existing base. They want the GM dollars, market and young Caucasian buyers. Not that there is anything wrong with that. Money is money, but what a lost opp to remain authentic and form a more genuine long term appreciative new base. But maybe GSDM can deliver that?